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The aim of the IB Business Management IA is to demonstrate the application of your business skills and knowledge. You must select a real organization for this, not a fictional one. You have to carry out PRIMARY research that addresses an issue or problem facing an organization or analyses a decision to be made by an organization in the future.
Your title (the research question) is very important. The research question should be forward-looking, targeted at an issue or a decision still relevant for the business organization rather than descriptive of something already finished, and should require you to make recommendations for further action.
Ideally you should choose your own topic and organisation that you find both interesting and motivating.
Bear in mind that before you start it is vital that you make sure that you will be able to obtain the necessary data from the chosen organization.
You must also be aware of ethical considerations. There is a need for tact, sensitivity to other people and respect for confidentiality.