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By the end of this chapter, you should be able to:
➔ Explain the definitions and roles of vision statement and mission
statement
➔ Define aims, objectives, strategies and tactics and explain their
relationships
➔ Explain why organizations change objectives and innovate in
response to changes in internal and external environments
➔ Describe ethical objectives and corporate social
responsibility (CSR)
➔ Outline the reasons why organizations set ethical objectives
and the impact of implementing them
➔ Explain the evolving role and nature of CSR
➔ Prepare a SWOT analysis of a given organization
➔ Examine the Ansoff matrix for different growth strategies of a given organization