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Concepts are anchored in the tools, techniques and theories of the subject and come alive through case studies and examples. Together, these help you to acquire a holistic and integrated understanding of business management.
Working with a conceptual approach prepares you for a part of your assessment. The six concepts are a part of the formal assessment of the course at both SL and HL. In your Paper 2 (Section C), you will be asked to use two of the six concepts to discuss the situation and issues faced by real-world organizations that you have studied during the course, making use of business management tools, techniques and theories. CUEGIS is an acronym to help you remember the 6 concepts: Change, Culture, Ethics, Globalization, Innovation, and Strategy. Click HERE to link to the CUEGIS Guru Rubric. |
ChangeCompetition, new technologies and markets, and trends in consumer behavior lead business organizations to adapt their objectives, strategies and operations. Success emerges from the ability to research and respond to signals in both the internal and external environment.
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CultureEvery organization operates in a range of environments in which its role may be interpreted differently. These expectations affect planning, decision-making and strategy implementation. Within an organization, values and backgrounds influence what stakeholders focus on and how they work.
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Ethics Every business decision has moral implications. These consequences can be significant for internal and external stakeholders and the natural environment.
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GlobalizationA wide range of international forces (such as the
increasing social, cultural, technological and economic integration) influence business organizations. In turn, business organizations shape these forces. Many business organizations operate across national boundaries. Even local businesses and consumers are influenced by global forces. |
InnovationIncremental or radical improvements to a business idea, or the generation of new ideas in relation to a final product, service or process, are the result of internal or external influences. For many business organizations, a key challenge is bringing in “the new” and managing the process of improvement in a sustainable way.
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StrategyStrategy refers to the significant long-term planning decisions that organizations make in order to meet the needs and wants of their stakeholders. Strategy is about asking questions: what, why, when, how, where and who?
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